About Us

Handmadelove was founded by Nupur, a post graduate from NIFT Delhi. She longed for a store to indulge her creative side. She went on to build a lifestyle brand that catered to creative, educated and affluent 20-45 year-old women. Totally inspired by the countries she has travelled, she combined her commerce and fashion skills to turn her dreamy world into a shopping website.

Our customer is a creative-minded woman, who wants to look like herself, not the masses. She has a sense of adventure about what she wears, and although fashion is important to her, she is too busy enjoying life to be governed by the latest trends. To her, Handmadelove is a portal of discovery—a brush with what could be. A place for her to lose—and find—herself.

Our product offering consists of women’s footwear and accessories, collectibles, home décor, beauty and gifts. Each caters to the lifestyle of our five muses: soft & delicate; boho chic; easy cool; elegant classic; and modern sporty.